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The economy is not helping our advertising budget... but it's more important than ever to garner new business. What can we do? It's a tried and true testament that when you can least afford it, that's when you have to attract new business. There are several ways you can get a bang for a buck these days. Here are just a few:
Send an e-mail blast to your current customers. We don't recommend inundating people with e-mails on a daily or even weekly basis, all they will do is get tired of seeing your e-mails "again", and unsubscribe. But letting them know once a month, or once every two months or quarterly that you are ready and willing to serve them can really pay off. Make sure that when you do send out a blast, you are offering real substance, not just a plea for business. Try to come up with content that enhances what you can do for them while providing real information they can use. You will keep your company in the forefront of their minds when they do need to use your service or products. If you offer specials on your website, a monthly e-mail with the new specials sent directly to them is a personalized way to let them know what's going on. People like to feel special, and this is a good way to let them know you consider them your best customers. Want to see a sample? Click here to see DBJ's latest e-mail blast, sent out December 2009. We can help you by designing an e-mail template that matches your website, giving consistency to your blasts and the impression that you are well coordinated with your business efforts. All you need is content, and a good e-mail listing. (Remember any blast is only as good as your e-mail list.) Your blast can include their name as well, truly personalizing it for them. And we can put a News Sign-Up on your site that will automatically add right to your current database of e-mails. We schedule the blast, send it out, and you get reports on who opened it, who clicked through, who unsubscribed, what links they followed, etc.
Take your brochure to the next level and go green! Let us design your brochure and upload it to the web for viewing. We recently did a 16-page brochure for RCI Services, Inc. to showcase their services, and uploaded it as a flipbook - check it out here! Depending on the size of your brochure, you can save thousands over the cost of getting it printed and mailing it out, let everyone know that you are environmentally conscious, and give them a great experience rather than just sending them a .pdf. Your brochure can include links to your website, e-mail, and/or a specific page of your site that coordinates with the pages on your brochure.
Did anybody say postcard? Yes, postcards mailed out at intervals during the year are another way to keep your company in the minds of your customers or clients. Odd sized postcards generally make more of a statement than the standard 4" x 6" size. We will help you get your message across with style so your postcard doesn't get dumped in the "round file" right away, but makes it to the person you intended to receive it. Got a great mailing list? Have enough printed to send them out three or four times throughout the year to the same list. Remember, they may not need you now, but when they do, they will think of you first.
Update
your website.
Has your site been up for several years? Maybe it's time to do a redesign. We
have clients who redesign their websites every two years, just to keep them
fresh and exciting for new customers. When is the last time you checked the
content of your site? Have your services changed? Do you offer more items for
sale? Do you just want a fresh approach? We can help.
(Hint: bookmark this page into your favorite places)
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